LTV model review
An independent challenge of an existing lifetime value model, its revenue definitions and its sensitivity to retention assumptions.
A second pair of eyes before a large spend
This review is for teams that already have an LTV workbook or query but need to know whether it can bear a budget, valuation or pricing decision. We trace source fields into outputs, reproduce key calculations and test the assumptions that have the greatest effect.
The written review identifies definition problems, survivorship bias, immature cohorts, accidental mixing of plan terms, unsupported extrapolation and missing costs. A closing session ranks findings by their likely decision impact.
The standard fee begins at £3,200 + VAT for one model and one billing source. Model rebuilding and new cohort analysis are quoted separately.