Independent cohort analysis that connects acquisition month, renewals, refunds and net revenue—so your team can set payback targets from evidence rather than averages.
Bring us a revenue question
12We reconcile transaction exports, define net revenue, group customers by first paid period, and calculate observed and modelled lifetime value. The result is an analysis your finance and growth teams can both interrogate.
Gross receipts, tax, store fees, refunds and chargebacks are mapped to one declared definition of net revenue.
Monthly and weekly cohorts reveal renewal decay, payer conversion, expansion and differences between channels.
A working session turns the analysis into CAC ceilings, payback windows and a shortlist of questions worth testing next.
Customers acquired during a holiday campaign rarely behave like an organic January cohort. Annual subscribers should not be read like monthly subscribers. A cohort view keeps those histories separate long enough to make the differences useful.
Monitorvectorgrid is a specialist analysis practice for subscription and in-app purchase businesses. We work directly with product, growth and finance leads when their revenue reporting answers “what happened” but not “which customers made it happen”.
“Our six-month average had been flattering paid social. Separating trial month and acquisition source showed where the payback actually slipped.”
Growth lead, consumer wellbeing app
“The reconciliation took longer than I expected, but the documented handling of refunds ended an argument we had repeated at every board pack.”
Finance director, learning subscription
“We stopped quoting a single LTV and set channel-specific CAC guardrails. That was a much more useful outcome than another dashboard.”
Co-founder, productivity app